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Colgate Smile for Good Whitening Toothpaste, 75ml

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Noel Wallace, Chief Executive Officer and President of Colgate-Palmolivecommented: " Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. If we can standardise recyclable tubes among all companies, we all win. We want all toothpaste tubes -- and eventually all kinds of tubes -- to meet the same third-party recycling standards that we've achieved. We can align on these common standards for tubes and still compete with what's inside them." Perhaps unexpectedly, the Max White also features a unique ‘smart foam’ that aids in the removal of debris but also feels a bit weird if you’re not ready for it. There’s none of the gritty post-brushing residue that some toothpastes leave behind, and your mouth does feel fresh and clean for hours afterwards. We noticed an improved whitening after using it twice daily for a week and didn’t feel any increased sensitivity, either. Another added benefit is the flat, stand-up cap, which is really useful for keeping your sink area tidy.

READ NEXT: Keep your bathroom fresh with the best extractor fan The best teeth whitening toothpaste to buy 1. Sensodyne Whitening Repair and Protect Toothpaste: Best for sensitive teeth As tooth enamel wears down, the dentine underneath becomes exposed – so if you wince when drinking something particularly hot or cold, your teeth might be overly sensitive. Sensodyne protects tooth enamel by forming a thin layer over sensitive areas, and actually re-hardens the enamel, too, thanks to a calcium formulation called NovaMin. After five years in the making, Colgate is openly sharing its tube technology with interested companies and competitors with an aim to encourage all toothpaste tubes to become recyclable. Colgate has long been a staple in many bathrooms, and although it has a wide range of whitening toothpastes available, we’re particularly keen on the triple action of the Max White. It contains three active minerals, which help to polish, protect and strengthen, including potassium nitrate to desensitise tooth nerves and cleaning crystals that remove surface stains.Furthermore, the formula is responsibly made[4] and is Sodium Lauryl Sulfate (SLS)-free, vegan, gluten-free, and sugar-free. But with so many toothpastes on offer, how do you distinguish between them all? Some are intended for protecting those with sensitive teeth, while others can provide the illusion of instantly whiter teeth – great for a one-off occasion, but the result won’t necessarily last too long. To help you choose, we’ve rounded up the best whitening toothpastes on the market, along with a short guide about what they can do for you. If a minty-fresh mouth isn’t up your street, you might be a fan of Biomed’s natural coconut toothpaste – which, as you may imagine, has a rather distinct flavour. It uses cinnamon extract to help soothe gums, and bromelain (derived from pineapple extract) to remove plaque and polish enamel. The toothpaste itself has a slightly waxy consistency, probably due to the coconut oil, and tastes like a slightly spiced, minty coconut which may take some getting used to. Biomed claims that only 30 seconds of brushing will result in squeaky clean teeth, though we found it preferable to brush for a bit longer. Colgate-Palmolive has announced the launch of Smile for Good, a new toothpaste featuring a recyclable plastic tube – a first for Australian toothpaste. This variant includes High Cleaning Silica which helps restoring the natural whiteness of your teeth

It’s a pretty pricey option – certainly the most expensive we’ve included here – but Strong Polished often seems to be on offer at various stores and online. Furthermore, the product is SLS Free and has been certified by the Vegan Society, the FSC, and EcoCert, meaning the formula is responsibly made and most of the components are derived from natural sources. Colgate-Palmolive wants all toothpaste tubes to meet the same third-party recycling standards that we’ve achieved, so we are openly sharing our technology with toothpaste competitors as well as manufacturers of all kinds of tubes.” Biomed Superwhite contains only natural ingredients and is made without fluoride, making it suitable for children aged six and up who can’t brush with fluoride while their teeth are still developing. It’s a great vegan-friendly option and will leave your teeth looking subtly whiter if used regularly.

The best teeth whitening toothpaste to buy

Even the biggest smiles can do with some brightening now and again, especially if you’re a fan of smoking or drinking stain-worthy teas and coffees. If you’re not keen on a whitening procedure at the dentist – which can often be quite pricey – incorporating a teeth whitening toothpaste into your daily brushing routine is the best way to keep the brightness of your teeth topped up. It’s key to remember that most whitening toothpastes will only remove pre-existing stains on the tooth’s surface and not actively brighten the natural colour of your teeth, because a product you use every day legally can’t include a high percentage of whitening agents. Most of today’s toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminium. The mix of materials makes it difficult to recycle through conventional methods. As a result, some 50 million tubes go into landfill annually in Australia, which is the equivalent to stretching twice across Australia.

Making toothpaste tubes part of the circular economy will help keep plastic productive and eliminate waste. There is a lot of work ahead but launching Colgate Smile for Good is a major first step.” Colgate Smile for Good changes this by using HDPE, the same plastic used to make two-litre milk bottles and other plastic containers that are already widely recycled. The ingredients contained within the paste are 99.7% natural and purposefully selected to make the paste optimal for everyday protection. There are currently two variants – Smile for Good Protection and Smile for Good Whitening, with baking soda known for its whitening properties. We commit to be open and transparent to empower you to make an informed decision. This formula is responsibly made and the ingredients provide an optimal everyday protection. We believe this is everything you need and nothing you don't.Whitening toothpaste is designed to be used twice daily, but shouldn’t be used more than this in case of adverse reaction. The main side effects from whitening toothpaste are mild gum irritation and increased sensitivity. If you experience these, it’s advisable to alternate between regular and whitening toothpaste to minimise your reaction. Almost two thirds of people are not aware that you cannot recycle toothpaste tubes [1]. Most of today's toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminium. The mix of materials makes it impossible to recycle through conventional methods. Smile for Good changes this, using High Density Polyethylene (HDPE), the plastic used to make milk jugs and other plastic bottles that is already widely recycled. There is a great deal of confusion surrounding the ingredients that make up toothpaste and the purpose each serves. With nearly three quarters (74%) of consumers more [1] and more invested in the impact that products have both on the planet and their health, Colgate's Smile for Good Toothpaste sets a new precedent by explaining the purpose of each ingredient in simple language so consumers can make an informed decision. In terms of whitening, there’s a marked difference after a week or so of using twice daily, although some customers report an increase of sensitivity, too. The other possible downside is the underwhelming flavour – it’s not as minty as other toothpastes and doesn’t make your breath as fresh as a result. But, when you consider how much waste is generated by normal toothpaste tubes, this is a fantastic environmentally friendly alternative. Pearl Drops uses dental grade polishing agents like perlite to gently polish teeth and lift stains without damaging enamel. As it’s classed as ‘low abrasion’ it’s safe to use this toothpaste every day, and most people see results pretty fast. You can also clearly see the little pearl-like blue beads of perlite in the paste, but the paste itself is white (if you’ve used other Pearl Drops products you’ll know its other toothpastes are bright pink and purple).

It’s fantastic to see companies striving to phase out difficult to recycle materials, innovating to find recyclable alternatives and sharing those learnings and technology to help transform the wider market,” she said. Because over-the-counter whitening products can only include a small amount of whitening agents, these toothpastes won’t actively brighten the natural colour of your teeth. That can only be achieved by a dentist’s use of professional products that contain hydrogen peroxide, and should only be used once in a while. Most whitening toothpastes won’t brighten your teeth overnight but, when used regularly, they can remove existing surface stains and protect your teeth against future stains, too. Can I use whitening toothpaste every day?

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